This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Programmatic based in the United States. This is a senior, hands-on media leadership role responsible for shaping programmatic and direct media strategy across a diverse portfolio of clients. You will oversee planning, activation, optimization, measurement, and partner strategy across channels including CTV, display, audio, native, OLV, DOOH, and emerging formats. The role combines strategic thinking with deep platform expertise, requiring you to move comfortably between client advisory, media planning, and campaign troubleshooting. You will collaborate with creative, analytics, growth, and client teams to connect media investment with meaningful business outcomes. A major part of the opportunity is identifying new partners, technologies, automation, and AI applications that can improve campaign performance and operational efficiency. You will also mentor junior talent, contribute to new business opportunities, and help advance the organization's programmatic capabilities and thought leadership. The environment is fast-moving, entrepreneurial, collaborative, and designed for people who enjoy testing ideas and continuously improving how media works.