Omni-Channel Communications Officer Overview of the Role: As an Omni-Channel Communications Officer, you will manage communication strategies across multiple channels, ensuring a consistent and seamless customer experience. You will coordinate messaging across display, programmatic, direct, social, web, email, mobile, and search channels while using data and analytics to improve audience engagement and campaign performance. What you'll do: Develop and execute integrated communication strategies across multiple channels. Coordinate messaging across all customer touchpoints, including display, programmatic, and direct channels. Manage the delivery of targeted marketing messages to different audience segments. Develop channel-specific content and engagement strategies to enhance the customer experience. Monitor, analyze, and optimize communication campaigns using analytics tools. Use customer feedback, data insights, and A/B testing to continuously improve campaign performance. Report on communication effectiveness and provide recommendations for improvement. Work closely with internal teams to ensure consistent and integrated messaging across campaigns. Core Skills & Tools Omni-channel communication & campaign management Audience segmentation & personalization Display, programmatic & direct channels Email, social media, web, mobile apps & search Analytics & campaign optimization A/B testing Customer engagement & marketing platforms What you'll bring: Bachelor's degree in Marketing, Communications, or a related field. Experience managing omni-channel communication strategies. Familiarity with customer engagement, marketing, social media, email, programmatic, and analytics platforms. Experience with audience segmentation, A/B testing, and campaign optimization. Strong communication, analytical, and planning skills. Ability to collaborate across teams and deliver integrated campaigns. A data-driven, customer-focused approach with strong attention to detail. About us You have come here for the vacancy of Gaming Insights Analyst. We aim to provide all the information you need to take the next step in your career. We hope the journey you are about to begin will be full of pleasant surprises and professional growth. We are apeople, representing adjarabet.com – the largest entertainment portal in the region and a proud member of the international group, Flutter Central & Eastern Europe. We offer a sustainable environment, a team of highly skilled professionals, and a workplace filled with new and exciting experiences. If you decide to start your journey with us, we will be delighted to share our 20+ years of experience in development, success, and innovation. To learn more about the Gaming Insights Analyst vacancy, please click here. May your journey begin! apeople team Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. Join us and grow your career with Flutter! Please create a candidate account after submitting your application to track it's progress.