With the rise of Generative AI and LLMs, customer expectations for deeply personalized experiences have increased. To meet this challenge, we're seeking a Software Development Engineer to help develop a unified customer personalization service supporting Amazon's diverse range of businesses and offerings. This initiative will revolutionize how we understand and serve our customers, leveraging advanced AI and machine learning techniques to uncover insights from seemingly unrelated interactions across our services. By creating a seamless, personalized experience that adapts in real-time to customer preferences and behaviors, we aim to set new industry standards for customer-centric, AI-powered personalization. As a leader in this initiative, you'll drive technological breakthroughs that will directly enhance millions of customer interactions daily.