This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Brand based in the United States. This is a high-impact leadership opportunity to define and elevate the next chapter of a fast-growing consumer brand. You will own brand strategy, storytelling, positioning, creative direction, and cultural relevance from strategy through execution. The role sits at the intersection of consumer insight, product truth, creativity, and commercial growth. You will shape how the brand appears across DTC, retail, packaging, content, social, partnerships, and customer experiences. You will also build and lead a high-performing Brand organization spanning creative, content, community, partnerships, and activations. With significant autonomy and direct executive access, you will raise creative standards while building the systems and talent needed to scale. This role is ideal for a commercially minded brand builder who wants to create something distinctive, memorable, and enduring.